T-Mobile is shaking up the wireless industry — one groundbreaking move at a time. They're on a mission to solve pain points for everyone from consumers to business owners so people can finally get wireless without all the strings attached. Because of that, we worked to spread the word to small business owners through digital, print and in-store tools.
My Art Director and I pitched T-Mobile as soon as we started at Publicis Hawkeye, and we helped grow it into the agency's second largest account by the time we left. I was the lead writer on the team and helped the team ensure consistency and accuracy in T-Mobile's voice and their service claims. The amount of teamwork we all put into the account will amaze me for the rest of my advertising life.
Estrella Jalisco is a Mexican import that's taking the U.S. market by storm since it's introduction in 2016. While the beer may be new here, it has a rich history of being brewed for over 100 years in the cradle of true Mexican culture — Guadalajara, Jalisco. The brand captures a warm spirit that no other beers do, and they focus on relating to their audience through nods to Mexican history and traditions.
As their social media agency of record, we strategized creative and created everything from concepts to shoots to executions. Since Estrella Jalisco's audience is primarily bilingual, I wrote copy in english that was then translated to be a spanglish mix. Our content helped Estrella Jalisco because Anheuser-Busch's top performing social content out of all of their beer brands.
All of the content shown here was captured on "The Journey" — a trip where we sent influencers from Texas to California leading up to the biggest Lotería gameever played in L.A. for Cinco de Mayo. Along the way, we had influencers stop at different destinations owned by Mexican-Americans to hear their stories. Every place we chose was represented by a Lotería card to connect it back to the game. It was an amazing experience for the brand, the businesses and for us.
Visit instagram.com/estrellajalisco to see more of our work.
Estrella Jalisco: The Journey to Cinco Part 1 - San Antonio
Estrella Jalisco: The Journey to Cinco Part 2 - El Paso
Estrella Jalisco: The Journey to Cinco Part 3 - San Diego
Estrella Jalisco: The Journey to Cinco Part 4 - Los Angeles
Hyatt Gold Passport
Hyatt genuinely cares about their guests. That's why they created Hyatt Gold Passport — to give their members the most rewarding experience possible.
I was part of a team that helped execute the creative for Hyatt Gold Passport's largest global promotion of the year, featuring personalized offers for each member. We also helped create hyattrsvp.com, a blog featuring the exciting events Hyatt Gold Passport has to offer. Among that, I've included some of my favorite pieces of work from different promotions and Hyatt's blog called Hyatt RSVP.
As one of the largest blood suppliers in the North Texas area, Carter BloodCare always has a need for donors. Our job was to show people that the donations they make aren't just going to a faceless patient. They're going to real people who live reals lives just like you and me.
As Carter BloodCare's agency of record, we did outdoor, TV, social, digital, print collateral and content writing for their blog.
This snazzy hotel doesn't do mundane. They don't do bland. They get weird. It's the perfect place to escape ordinary life.
Work created while in school.
When challenged to meet a new group of people that I knew nothing about, I set out to a few Dallas men's clubs with my friend Scotty. Boy, did I learn a lot! I got the real dirt on the profession of stripping. The lovely ladies I interviewed told me all about the fun, the weirdness and the drama of being a stripper. I learned that it's not for the weak at heart, or the physically weak. They even told me that strippers have to register with the city for protection because so many women go missing. And that pimps are real. (Real scary!)
So what's the point? I used all of this information as research I was doing on my target market. What product would strippers love? A great mascara, of course. So I present the latest and greatest MAC mascara, haute and naughty lash.
Work created while in school.
Square is the perfect tool to help grow small businesses. Like, really small businesses.