These days, Estrella Jalisco is one of Anheuser-Busch’s stars of the show but when they first hit the American market, they had low brand awareness. Our team helped change that by handling their social media and digital advertising to reach first-generation Mexican Americans who might identify with EJ’s roots. But we didn’t just target them, we went out into the world to tell their stories. EJ is all about good food, good beer and good times.
Creative Director: Jason Heatherly
The team I worked with: Julie Adkerson and Freddy Duran
