T-Mobile went from the underdog to the carrier challenger in 2015 and our team had the chance to get in on the action. We pitched T-Mo and helped them stand up to carriers and majorly change consumer perception of the brand. We were T-Mobile’s AOR for both consumer and B2B marketing, handling everything from CRM to in-store sales pieces and enterprise-level marketing.

CD: Brittany Barefoot-McGinnis

AD: Mack Haning